Permaculture nominated at International Green Awards 2012

Tony Rollinson
Wednesday, 21st November 2012

Permaculture was amongst the nominees at the International Green Awards 2012 last night. Read on for details of who won which categories and who was recognised with a the Lifetime Achievement Award.

Permanent Publications were among the nominees in the Most Sustainable Small Business section at the International Green Awards 2012 in London last night. Another indicator that permaculture is being understood and appreciated by a growing number of green/sustainable businesses.

The event was held at Battersea Power Station and was hosted by impressionist, stand up comic and WWF Ambassador Alistair McGowan. Speakers included the highly respected sustainability advisor and author Tony Juniper, ocean advocate and pioneer swimmer Lewis Pugh and Rt Hon Gregory Barker MP, Minister of State for the UK Department of Energy & Climate Change. Barker challenged the room to be inclusive in its language and approaches to the general public – strange that his government has already reneged on its climate policies and that his overheated address seemed to so widely conflict with many in the room.

The Awards were launched in 2006. The Award's team searches the globe to find true influencers, leaders, entrepreneurs and innovators, identifying worldwide sustainability success stories that inspire and motivate others.

The Awards have the view that there is an increasing appetite from business and industry for examples of excellence and best practice in sustainability and green issues and they aim to showcase these positive examples.

His Royal Highness The Prince of Wales was recognised with the Lifetime Achievement Winner for his commitment to sustainability. HRH pre-recorded a message in acceptance of his award, commenting, "If we are really going to meet the needs of 9 billion people by 2050 and keep nature's capital intact we have to bring about a substantial transformation in the way we do things."

The Prince of Wales has been an environmental leader for over 40 years, working with businesses, charities, governments and other organisations to help promote sustainable ways of living and working. He has been at the forefront of a growing ecological movement promoting environmental awareness and his work has sought to meet a huge range of modern challenges.

The Prince of Wales has been involved in a wide range of projects across various sustainability areas – from rainforest conservation to social justice, ethical business to sustainable farming. He annually reports on his own office's sustainability performance and in 2010 HRH set up the International Sustainability Unit, to help resolve key environmental challenges including food security, ecosystem resilience and natural capital depletion, which was something he spoke knowledgeably about during his acceptance speech.

More recently, he co-authored the book and narrated the film Harmony: A New Way of Looking at Our World. His introduction to the film at the 2012 Sundance Film Festival best exemplifies his stance on the need for sustainability, "I tried to indicate here and there that there are other ways of operating. There are alternatives, there are holistic integrated ways, more balanced ways, more harmonious ways of devising the way we interact with the world for the future. It isn't impossible, we made changes in the past when we need to. Now is the time I think, ladies and gentlemen to do so."

Permaculture magazine would like to offer our congratulations to all of the other winners, and other nominees, in each of the sections:

Most Sustainable Large Corporate – Interface (UK)

Most Sustainable Medium Business - Yealands Estate Wines (New Zealand)

Most Sustainable Small Business – AJDR (Rwanda)

Most Sustainable Government – Songpa-Gu Council (Republic of Korea)

Most Sustainable NGO –Sahabat (Indonesia)

Most Sustainable Educational Institution – Bentleigh Secondary College (Australia)

WWF Green Game Changer Initiative Award – YouGen (UK)

International Green Awards™ Grand Prix Winner - Interface (UK)