Maddy Harland

We have recently undertaken a process that you might consider very corporate, namely rebranding. But for us, it is just a new way of presenting ourselves to the world, a way that reflects our values rather than tries to sell you even more stuff you don't want.

When I first read about Jem Bendell’s Deep Adaptation work I didn’t want to face the possibility that humanity would not draw back from the brink of climate catastrophe. I wanted to believe we have the solutions on hand and that growing mass consciousness would tip world leaders into acting wisely. Now we are straying towards a catastrophic tempera-ture rise in a matter of a decades. Solar panels, electric cars and agroforestry are evidently not going to take us beyond net zero in time.

Permaculture is a design system based on ethics and a set of principles modelled on Nature. When we consider the millions of years of evolution and adaptation to conditions by species, we can glimpse how Nature has the best R & D lab in existence. A deep observation and an understanding of natural systems can teach us many things.